Service-dominant logic : toward reframing business for enhanced e-novation
Year of publication: |
2012
|
---|---|
Authors: | Lusch, Robert F. ; Vargo, Stephen L. ; Akaka, Melissa Archpru |
Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 970-985
|
Subject: | Service-Dominant Logic | Service-dominant logic | Marketingmanagement | Marketing management |
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