Service Engineering für Gesundheitsdienstleistungen
Year of publication: |
2007
|
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Authors: | Simon, Dieta |
Published in: |
Beiträge zum Innovationsmarketing. - München : Hampp, ISBN 3-86618-156-6. - 2007, p. 165-189
|
Subject: | Gesundheitswesen | Health care system | Dienstleistungsmarketing | Services marketing | Kundenintegration | Customer integration | Dienstleistungsinnovation | Service innovation |
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