Service innovation at Volkswagen : putting services into the core of the business
Marianna Recchia and Julia Kleeberger
| Year of publication: |
2017
|
|---|---|
| Authors: | Recchia, Marianna ; Kleeberger, Julia |
| Published in: |
An introduction to industrial service design. - London : Routledge, ISBN 978-1-4724-8577-9. - 2017, p. 69-74
|
| Subject: | Volkswagen AG | Dienstleistungsinnovation | Service innovation | Kundenintegration | Customer integration | Organisatorischer Wandel | Organizational change | Kfz-Industrie | Automotive industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011582212