Value proposal co-creation in online community-based idea contests
Year of publication: |
[2017]
|
---|---|
Authors: | Kelleher, Carol ; Céilleachair, Aonghus Ó. ; Helkkula, Anu ; Peppard, Joe |
Published in: |
Innovating in practice : perspectives and experiences. - [Cham] : Springer, ISBN 978-3-319-43378-3. - 2017, p. 291-316
|
Subject: | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Kreativitätstechnik | Creativity technique | Social Web | Social web | Dienstleistungsinnovation | Service innovation | Open Innovation | Open innovation | Kfz-Industrie | Automotive industry | Welt | World |
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