Service innovation for customer engagement in the Italian banking sector : a case study
Vincenzo Formisano, Ylenia Cavacece, Maria Fedele, Andrea Moretta Tartaglione , Alex Douglas
| Year of publication: |
2019
|
|---|---|
| Authors: | Formisano, Vincenzo ; Cavacece, Ylenia ; Fedele, Maria ; Moretta Tartaglione, Andrea ; Douglas, Alex |
| Published in: |
Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : IGI Global, ISBN 978-1-5225-7856-7. - 2019, p. 62-87
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Dienstleistungsinnovation | Service innovation | Privatkundengeschäft | Personal banking | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-7856-7.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023218