Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies
Year of publication: |
2024
|
---|---|
Authors: | Manohar, Sridhar ; Jain, Ruchi ; Jeswal, Ruchika |
Published in: |
AI innovation in services marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-2153-9. - 2024, p. 173-200
|
Subject: | Dienstleistung | Services | Innovation | Disruptive Innovation | Disruptive innovation | Geschäftsmodell | Business model | Dienstleistungssektor | Service industry |
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