Service-Logic Innovations: How to Innovate Customers, Not Products
| Year of publication: |
2008
|
|---|---|
| Authors: | Michel, Stefan ; Brown, Stephen W. ; Gallan, Andrew S. |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 50.2008, 3, p. 49-65
|