Service-logic innovations: how to innovate customers, not products
Year of publication: |
2008
|
---|---|
Authors: | Michel, Stefan ; Brown, Stephen Walter ; Gallan, Andrew S. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 50.2007/08, 3, p. 49-65
|
Subject: | Unternehmensdienstleistung | Business services | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
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