Service-Marketing
Alternative title: | Marketing services <dt.> |
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Year of publication: |
1992
|
Authors: | Berry, Leonard L. ; Parasuraman, A. |
Publisher: |
Frankfurt [u.a.] : Campus-Verl. |
Subject: | Dienstleistung | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Call Center - neue Taylorisierung oder innovative Dienstleistungsorganisation?
Bittner, Susanne, (1999)
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Langer, Markus F., (2001)
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German and Anglo-Saxon Approaches on Services and Services Marketing : Taking Stock - Looking Ahead
Haase, Michaela, (2008)
- More ...
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Parasuraman, A., (1994)
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Servqual: a multiple-item scale for measuring customer perceptions of service quality
Parasuraman, A., (1986)
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Service-Marketing : [Wettbewerbsvorsprung durch erstklassige Qualität]
Berry, Leonard L., (1992)
- More ...