Emotional brand attachment and brand love : the emotional bridges in the process of transition from satisfaction to loyalty
Year of publication: |
2021
|
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Authors: | Ghorbanzadeh, Davood ; Rahehagh, Atena |
Published in: |
Rajagiri management journal. - Bingley, United Kingdom : Emerald Publishing, ISSN 2633-0091, ZDB-ID 3064235-8. - Vol. 15.2021, 1, p. 16-38
|
Subject: | Brand love | Brand loyalty | Emotional brand attachment | Brand satisfaction | Markenführung | Brand management | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Markentreue |
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