Service quality and word of mouth : a study of the banking sector
Koushiki Choudhury
| Year of publication: |
2014
|
|---|---|
| Authors: | Choudhury, Koushiki |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 7, p. 612-627
|
| Subject: | Service quality | Word-of-mouth | Regression | Retail banking | Factors | Dienstleistungsqualität | Virales Marketing | Viral marketing | Privatkundengeschäft | Personal banking | Bank | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010423924