Service quality, customer satisfaction and customer value : holistic determinants of loyalty and word-of-mouth in services
Year of publication: |
2022
|
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Authors: | Marcos, Anabela Maria Bello de Figueiredo ; Coelho, Arnaldo |
Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 34.2022, 5, p. 957-978
|
Subject: | Car insurance | Determinants of loyalty and WOM | Insurance companies | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Lebensversicherung | Life insurance | Versicherung | Insurance | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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