Service quality dimensions and superior customer perceived value in retail banks : an empirical study on Mexican consumers
Year of publication: |
2013
|
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Authors: | Vera, Jorge ; Trujillo, Andrea |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 6, p. 579-586
|
Subject: | Service quality | Service performance | Superior customer perceived value | Retail bank | Customer satisfaction | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | Kundenwert | Customer value |
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