Service quality evaluation of car rental industry in China
Year of publication: |
2014
|
---|---|
Authors: | Zhang, Min ; Xie, Yueyue ; Huang, Lili ; He, Zhen |
Published in: |
International journal of quality & reliability management. - Bingley : Emerald Group Publishing Limited, ISSN 0265-671X, ZDB-ID 51787-2. - Vol. 31.2014, 1, p. 82-102
|
Subject: | Service quality | SERQUAL model | Car rental industry in China | Customer satisfaction | Customer loyalty | China | Dienstleistungsqualität | Kundenzufriedenheit | Autovermietung | Car leasing | Beziehungsmarketing | Relationship marketing |
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