Service quality, image and loyalty towards Malaysian hotels
Year of publication: |
2012
|
---|---|
Authors: | Cham, Tat-Huei ; Easvaralingam, Yalini |
Published in: |
International Journal of Services, Economics and Management. - Inderscience Enterprises Ltd, ISSN 1753-0822. - Vol. 4.2012, 4, p. 267-281
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | service quality | customer loyalty | corporate image | quality certification | ISO standards | cultural differences | Malaysia | hotels | hotel industry | perceived quality | culture |
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