Service quality management in retail banking with reference to satisfaction and switching intentions of the customers
Rashi Goplani
Year of publication: |
November 2017
|
---|---|
Authors: | Goplani, Rashi |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 16.2017, 4, p. 7-19
|
Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Bankgeschäft | Banking services | Konsumentenverhalten | Consumer behaviour |
Saved in:
Saved in favorites
Similar items by subject
-
Effects of service quality and customer satisfaction on loyalty of bank customers
Supriyanto, Achmad, (2021)
-
Ayyagari, Madhavi, (2018)
-
Ananda S, (2019)
- More ...
Similar items by person
-
An analysis of mutual fund performance with respect to investor decision making
Goplani, Rashi, (2018)
- More ...