Service quality, trust, commitment and service differentiation in business relationships
Year of publication: |
2010
|
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Authors: | Chenet, Pierre ; Dagger, Tracey S. ; O'Sullivan, Don |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 5, p. 335-346
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
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