Service recovery following dysfunktional consumer participation
Year of publication: |
2012
|
---|---|
Authors: | Hibbert, Sally A. ; Piacentini, Narua G. ; Hogg, Margaret K. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 4, p. 329-338
|
Subject: | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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