Service & solution innovation : overview and research agenda
Year of publication: |
2011
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Authors: | Evanschitzky, Heiner ; Wangenheim, Florian V. ; Woisetschläger, David |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 5, p. 657-660
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Subject: | Innovation | USA | United States | Dienstleistungssektor | Service industry | Leistungsbündel | Bundling strategy |
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Special issue: Service and solution innovation
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