Service beyond the status quo : the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior
Victor Oluwafemi Olorunsola and Mehmet Bahri Saydam, Oluwatobi A. Ogunmokun and Ali Ozturen
| Year of publication: |
2022
|
|---|---|
| Authors: | Olorunsola, Victor Oluwafemi ; Saydam, Mehmet Bahri ; Ogunmokun, Oluwatobi A. ; Ozturen, Ali |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 4, p. 820-841
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| Subject: | Banking industry | Corporate social responsibility | Customer-oriented boundary-spanning behaviour | Frontline employee | Internal marketing | Work engagement | Corporate Social Responsibility | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing | Bank |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-07-2021-0321 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396418