Service systems and service-dominant logic : partners or distant cousins?
Steven Alter
| Year of publication: |
2010
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|---|---|
| Authors: | Alter, Steven |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 2, p. 98-115
|
| Subject: | Dienstleistungsinnovation | Service innovation | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003994886