Services advertising: the agency viewpoint
Year of publication: |
2001
|
---|---|
Authors: | Mortimer, Kathleen |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 15.2001, 2, p. 131-146
|
Publisher: |
MCB UP Ltd |
Subject: | Services marketing | Advertising | Service industries |
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