Services and servitization

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Where do solutions come from? Unlike the question about babies, the answer is harder to come by for solution providers seeking to develop products and services for their customers. While the textbooks and MBA notepads of thrusting executives have plenty of theories and case studies of what has been achieved by Silicon Valley mega-corporations, there are precious few examples of what has been done successfully by small-to-medium sized enterprises (SMEs), and even less about what has been done unsuccessfully, which would probably be much more insightful. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.