Services management : an integrated approach
Year of publication: |
2003 ; 2. ed.
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Other Persons: | Van Looy, Bart (contributor) |
Publisher: |
Harlow : Financial Times Prentice Hall |
Subject: | Service industries | Management | Dienstleistung | Einführung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XXVI, 529 S. : graph. Darst. ill. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Previous ed.: London : Pitman, 1998 |
ISBN: | 0-273-67353-X |
Classification: | Dienstleistungen: Allgemeines ; Marketing |
Source: |
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Gustafsson, Anders, (2003)
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Principles of service marketing and management
Lovelock, Christopher H., (1999)
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Marketing a service for profit : a practical guide to key service marketing concepts
Clarke, Greg, (2000)
- More ...
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Van Looy, Bart, (2011)
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Belderbos, Rene, (2009)
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Belderbos, Rene, (2009)
- More ...