Services marketing
Year of publication: |
2019 ; Second edition
|
---|---|
Authors: | Chitty, William ; D'Alessandro, Steven ; Gray, David ; Hughes, Andrew |
Publisher: |
2019: [Melbourne] |
Subject: | Dienstleistungsmarketing | Services marketing | Australien | Australia | Welt | World |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxxiii, 509 Seiten Illustrationen 25 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Previous edition: 2012 Includes bibliographical references and index |
ISBN: | 978-0-19-030316-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Service versus product brands : understanding international adaptation
Wong, Ho Yin, (2009)
-
Stakeholders' views of service quality in community pharmacy : a qualitative study
White, Lesley, (2010)
-
Embedding relationship cues in written communication
Raciti, Maria M., (2010)
- More ...
-
Chitty, William, (2012)
-
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven, (2015)
-
The market performance indicator : a macro understanding of service provider switching
D'Alessandro, Steven, (2015)
- More ...