Services marketing in a changing environment : [third conference, Chicago, Ill., in Sept. 1984 ...]
American Marketing Association. Ed. by Thomas M. Bloch ...
| Year of publication: |
1985
|
|---|---|
| Other Persons: | Bloch, Thomas M. (ed.) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. |
| Subject: | Dienstleistungsmarketing | Services marketing | USA | United States | Dienstleistungssektor | Marketing |
| Extent: | VI, 138 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 34 Beitr. |
| ISBN: | 0-87757-174-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541173