Services marketing
David L. Kurtz ; Kenneth E. Clow
| Year of publication: |
1998
|
|---|---|
| Authors: | Kurtz, David L. ; Clow, Kenneth E. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 570 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-18034-3 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004371788