Services marketing
Year of publication: |
1998
|
---|---|
Authors: | Kurtz, David L. ; Clow, Kenneth E. |
Publisher: |
New York : Wiley |
Subject: | Dienstleistung | Marketing | Dienstleistungsbetrieb |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
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Donnelly, James H., (1981)
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Services marketing : people, technology, strategy
Lovelock, Christopher H., (2007)
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Ehrenreich, Jan, (2009)
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Services marketing : operation, management, and strategy
Clow, Kenneth E., (2004)
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Kurtz, David L., (1999)
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The antecedents of consumer expectations of services: An empirical study across four industries
Clow, Kenneth E., (1997)
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