Services marketing
David L. Kurtz; Kenneth E. Clow
| Year of publication: |
1998
|
|---|---|
| Authors: | Kurtz, David L. ; Clow, Kenneth E. |
| Publisher: |
New York : Wiley |
| Subject: | Dienstleistung | Marketing | Dienstleistungsbetrieb |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XXII, 570 S Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | : £24.95 : CIP entry (Jan.) |
| ISBN: | 0-471-18034-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000628663