Services marketing management : a strategic perspective
| Year of publication: |
2006 ; 2. ed., reprint.
|
|---|---|
| Authors: | Kasper, Hans ; Helsdingen, Piet van ; Gabbott, Mark |
| Publisher: |
Chichester : John Wiley |
| Subject: | Dienstleistung | Marketing | Management | Service industries |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 554 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-470-09116-9 |
| Classification: | Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004829320