Services multinationals and forward linkages with client firms : the case of IT outsourcing in Argentina and Brazil
Year of publication: |
2007
|
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Authors: | Miozzo, Marcela ; Grimshaw, Damian P. |
Published in: |
Anxieties and management responses in international business. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-51556-8. - 2007, p. 80-99
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Subject: | Multinationales Unternehmen | Transnational corporation | IT-Dienstleister | IT service provider | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Outsourcing | Argentinien | Argentina | Brasilien | Brazil |
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