Servicescape, positive affect, satisfaction and behavioral intentions : the moderating role of familiarity
Year of publication: |
2019
|
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Authors: | Park, Jeong-Yeol ; Back, Robin M. ; Bufquin, Diego ; Shapoval, Valeriya |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 78.2019, p. 102-111
|
Subject: | Substantive and communicative servicescape | Positive affect | Satisfaction | Behavioral intentions | Brand familiarity | Architectural familiarity | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Emotion | Dienstleistungsqualität | Service quality | Markenführung | Brand management |
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