Serving low-income markets: Rethinking Multinational Corporations’ Strategies
Year of publication: |
2008
|
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Authors: | SadreGhazi, Shuan ; Duysters, Geert |
Institutions: | United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT) |
Subject: | Multinational corporations | Low-income markets | Bottom of the Pyramid | Business strategy |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series UNU-MERIT Working Papers Number 024 |
Classification: | F23 - Multinational Firms; International Business ; M19 - Business Administration. Other ; O32 - Management of Technological Innovation and R&D ; O19 - International Linkages to Development; Role of International Organizations |
Source: |
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Serving low-income markets: Rethinking Multinational Corporations’ Strategies
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