Serving the low-income consumer in a rich economy : Dollar General racks up sales
Glyn Atwal and Douglas Bryson
| Year of publication: |
2023
|
|---|---|
| Authors: | Atwal, Glyn ; Bryson, Douglas |
| Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 44.2023, 3, p. 161-167
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| Subject: | Base of pyramid | Discount retailer | Dollar General | Low-income consumer | USA | Value creation | United States | Konsumentenverhalten | Consumer behaviour | Niedrigeinkommen | Low income | Einzelhandel | Retail trade | Betriebliche Wertschöpfung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-06-2021-0104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253332