Marketing at the bottom of the pyramid : service quality sensitivity of captive microfinance borrowers
Year of publication: |
2013
|
---|---|
Authors: | Jose, Saju ; Buchanan, F. Robert |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 7, p. 573-582
|
Subject: | Microfinance | Corporate social responsibility | Bottom of the pyramid | Mikrofinanzierung | Corporate Social Responsibility | Entwicklungsländer | Developing countries | Dienstleistungsqualität | Service quality | Armutsbekämpfung | Poverty reduction | Indien | India |
-
Microfinance and entrepreneurship : an introduction
Newman, Alexander, (2017)
-
Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex, (2017)
-
Understanding the feasibility and value of grassroots innovation
Gupta, Shaphali, (2020)
- More ...
-
Customer perceptions of CSR authenticity
Jose, Saju, (2018)
-
Serving the poor : captive market CSR and repurchase intention
Jose, Saju, (2015)
-
Strategic use of digital promotion strategies among female emigrant entrepreneurs in UAE
Jose, Saju, (2018)
- More ...