Setting B2B digital marketing in artificial intelligence-based CRMs : a review and directions for future research
Year of publication: |
2021
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Authors: | Saura, José Ramón ; Ribeiro Soriano, Domingo ; Palacios Marqués, Daniel |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 161-178
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Subject: | Artificial intelligence-based CRMs | B2B digital marketing | Multiple correspondence analysis | R | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence |
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