Setting objectives for advertising
Year of publication: |
1976
|
---|---|
Authors: | Corkindale, David |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 10.1976, 3, p. 109-126
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Marketing | Goal congruence | Measurement |
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