Setting the conditions for going global : Dubai's transformations and the Emirati woman
Year of publication: |
2015
|
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Authors: | Cherrier, Hélène ; Belk, Russell W. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 3/4, p. 317-335
|
Subject: | Dubai | glurbanisation | glocalisation | global consumer culture | identity | globalisation | instant city | Globalisierung | Globalization | Vereinigte Arabische Emirate | United Arab Emirates | Konsumentenverhalten | Consumer behaviour |
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