Setting the stage for trust and strategic integration in Japanese-US cooperative alliances
Year of publication: |
2006
|
---|---|
Other Persons: | Johnson, Jean L. (contributor) |
Published in: |
International marketing ; Vol. IV. - London [u.a.] : SAGE. - 2006, p. 32-53
|
Subject: | Strategische Allianz | Strategic alliance | Vertrauen | Confidence | Kultur | Culture | Wirtschaftspsychologie | Economic psychology | Japan | USA | United States |
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