Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia
| Year of publication: |
1995
|
|---|---|
| Authors: | Wee, Chow-Hou ; Choong, Mei-Lan ; Tambyah, Siok-Kuan |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 12.1995, 1, p. 49-64
|