Shaping and enhancing airport lounge experiences : the application of brand personality and image congruity theories
Year of publication: |
2017
|
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Authors: | Lee, Sanghyeop ; Chua, Bee-Lia ; Kim, Hyeon-Cheol ; Han, Heesup |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 11, p. 2901-2920
|
Subject: | Brand personality | Airline lounge | Image congruity theory | Markenimage | Brand image | Markenführung | Brand management | Flughafen | Airport | Konsumentenverhalten | Consumer behaviour |
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