Shaping destination marketing with norms and personality
Year of publication: |
2024
|
---|---|
Authors: | Wasaya, Allah ; Prentice, Catherine ; Hsiao, Aaron |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103643, p. 1-13
|
Subject: | Experimental study | Heritage tourism | Norms | Personality | Place attachment | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Soziale Norm | Social norm | Experiment | Persönlichkeitspsychologie | Personality psychology | Kulturgüter | Cultural heritage | Tourismuswirtschaft | Tourism industry |
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