Shaping efficient employer branding strategies to target Generation Y : a cross-national perspective on recruitment marketing
Elena Hubschmid
| Year of publication: |
[2012]
|
|---|---|
| Authors: | Hubschmid, Elena |
| Publisher: |
Bern : Peter Lang |
| Subject: | Personalmarketing | HR marketing | Altersgruppe | Age group | Kulturelle Identität | Cultural identity | Russland | Russia | Schweiz | Switzerland | Wirtschaftsstudent | Berufserwartung | Umfrage |
| Description of contents: | Table of Contents [gbv.de] ; Description [peterlang.com] ; Description [deposit.dnb.de] |
| Extent: | XIX, 240 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Bern, Univ., Diss., 2012 |
| Notes: | Includes bibliographical references (pages 220-240) |
| ISBN: | 978-3-0343-1246-2 ; 978-3-0351-0554-9 |
| Classification: | Personalwesen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773499