Shaping the body and technology: Discursive implications for the strategic communication of technological brands
Year of publication: |
2010
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Authors: | Buchanan-Oliver, Margo ; Cruz, Angela ; Schroeder, Jonathan E. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 5 (1.1.), p. 635-653
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