Unconventional Luxury Brand Collaborations : A New Form of Luxury Consumption Among Young Adults in China
Year of publication: |
[2023]
|
---|---|
Authors: | Diaz Ruiz, Carlos ; Cruz, Angela |
Publisher: |
[S.l.] : SSRN |
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | China | Jugendliche | Youth |
Extent: | 1 Online-Ressource (21 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Marketing Review, Vol. 40 No. 7, 2023 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 29, 2023 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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