Shaping up word of mouth marketing strategy: the case of an independent health club
Year of publication: |
2002
|
---|---|
Authors: | Stokes, David ; Syed, Sameera Ali ; Lomax, Wendy |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - MCB UP Ltd, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 4.2002, 2, p. 119-133
|
Publisher: |
MCB UP Ltd |
Subject: | Small firms | Owner‐managers | Relationship marketing |
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