Share a little of that human touch : the marketable ordinariness of security and emergency agencies' social media efforts
Joel Rasmussen
Year of publication: |
2021
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Authors: | Rasmussen, Joel |
Published in: |
Human relations : towards the integration of the social sciences. - New York, NY [u.a.] : Springer Science + Business Media B.V., ISSN 1573-9716, ZDB-ID 1492301-4. - Vol. 74.2021, 9, p. 1421-1446
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Subject: | Appraisal analysis | branding | communicative constitution of organization (CCO) | communication specialists | marketization | public sector | social media | Social Web | Social web | Markenführung | Brand management | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Interne Kommunikation | Internal communication |
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