The factors which lead brands to use social media in external corporate communication
Year of publication: |
2019
|
---|---|
Authors: | Emeksiz, Gulcin Ipek |
Published in: |
International journal of social sciences : IJoSS. - Brno, Czech Republic : European Research Center, ISSN 1804-980X, ZDB-ID 2700544-6. - Vol. 8.2019, 2, p. 85-98
|
Subject: | brands | corporate communication | external | factors | social media | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation | Interne Kommunikation | Internal communication |
-
Assessing the impacts of internal communication : employer branding and human resources
Fernandes, Raquel, (2023)
-
Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria, (2014)
-
Becker, Kip, (2019)
- More ...
-
The possible risks of using Facebook in corporate commnication
Emeksiz, Gulcin Ipek, (2019)
- More ...