Share this : the social media handbook for PR professionals

xiv, 245 p.

Includes index.

SHARE THIS; CONTENTS; LIST OF CONTRIBUTORS; FOREWORD; INTRODUCTION; Part I: Changing Media, Changing PR; Chapter 1: AN INTRODUCTION TO SOCIAL NETWORKS; Part II: Planning; Chapter 2: KICK-START YOUR SOCIAL MEDIA STRATEGY; Chapter 3: WHAT HAS GOOGLE EVER DONE FOR PR?; Chapter 4: INTEGRATING TRADITIONAL AND SOCIAL MEDIA; Chapter 5: SOCIAL MEDIA GUIDELINES: CREATING FREEDOM WITHIN A FRAMEWORK; Chapter 6: OPEN COMMUNICATION: PSYCHOLOGY, ETHICS AND ETIQUETTE; Part III: Networks; Chapter 7: FACEBOOK: A WAY TO ENGAGE WITH YOUR AUDIENCES; Chapter 8: TWITTER: THE UNSTOPPABLE RISE OF MICROBLOGGING

Chapter 9: LINKEDIN: SOCIAL NETWORKING FOR PROFESSIONALSChapter 10: GOOGLE+: BETTER THAN BUZZ?; Chapter 11: THE BUSINESS OF BLOGGING; Part IV: Online Media Relations; Chapter 12: MODERN MEDIA RELATIONS AND SOCIAL MEDIA NEWSROOMS; Chapter 13: BRANDS AS MEDIA; Chapter 14: THE FUTURE OF BROADCAST; Chapter 15: MEDIA RELATIONS MODERNISED; Chapter 16: PITCHING USING SOCIAL MEDIA; Part V: Monitoring and Measurement; Chapter 17: REAL-TIME PUBLIC RELATIONS; Chapter 18: SOCIAL MEDIA MONITORING; Chapter 19: MEASURING SOCIAL MEDIA; Part VI: Skills; Chapter 20: SKILLING UP FOR THE FUTURE

Chapter 21: THE FUTURE OF PR EDUCATIONPart VII: Industry Change; Chapter 22: EMPLOYEE ENGAGEMENT: HOW SOCIAL MEDIA ARE CHANGING INTERNAL COMMUNICATION; Chapter 23: BACK TO THE FUTURE FOR PUBLIC SECTOR COMMUNICATIONS; Chapter 24: MODERNISING PUBLIC AFFAIRS FOR THE DIGITAL AGE; Chapter 25: SOCIAL MEDIA AND THE THIRD SECTOR; Part VIII: The Future; Chapter 26: HERE COMES WEB 3.0 AND THE INTERNET OF THINGS; INDEX;

ECONIS - Online Catalogue of the ZBW