Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Gillian Kemp; Lynne Eagle
Year of publication: |
2008
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Authors: | Kemp, Gillian ; Eagle, Lynne |
Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1704, ZDB-ID 23969507. - Vol. 5.2008, 2, p. 117-128
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