Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions
Year of publication: |
2008
|
---|---|
Authors: | Kemp, Gillian ; Eagle, Lynne |
Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 5.2008, 2, p. 117-128
|
Publisher: |
Springer |
Subject: | Health literacy | Social marketing | Health Communication | Health promotion |
-
Doing more harm than good : negative health effects of intimate-partner violence campaigns
West, Jean Jaymes, (2013)
-
Message framing effects on food consumption : a social marketing perspective
Garg, Nitika, (2021)
-
Ivanov, Lachezar, (2021)
- More ...
-
Kemp, Gillian, (2008)
-
Kemp, Gillian, (2008)
-
The Bronze Debate: Looking Gold Verses Getting Old
Eagle, Lynne, (2010)
- More ...